Determine the
Intended Audience The colors, images, fonts, and layout should be tailored to
the preferences of your audience. The type of site content
(reading level, amount of animation, etc.) should be appropriate for
your chosen audience.
Determine the
Goals of the Site Some common goals of web sites are: to be informative, to create a personal home page, to establish a corporate web presence, and to do business in e-commerce.
Determine the
General Content and Create a Site Map The site map is sometimes called a Storyboard. Common organizational structures for Web sites are: hierarchical, linear, and random.
Sketch a Tentative Page Layout Be consistent in your overall layout — color, typefaces, logo location, navigation bar, etc. Plan your Content Page Layout to be consistent, with easy navigation.